Brent Lupul, BSc, DDS.

Mainly known for his excellent driving, musical creations, and for being a father of two, Brent Lupul is a retired dentist and budding entrepreneur. Born and raised in Edmonton, Alberta, Canada, he practices fitness as a habit, which for him includes hiking in the mountains with his wife, Lori, and strength training four times a week. If given the opportunity, he will gladly discuss major sports franchises, including the Edmonton Oilers, the Toronto Blue Jays, and the Buffalo Bills.

After practicing dentistry for thirty-seven years and retiring in 2023, Brent decided the time was now to pursue new life goals. To that end, Brent founded b_loop Distributing, an e-commerce brand with the mission of ethically providing environmentally conscious and exceptional goods for those who choose a dynamic and active lifestyle.

When Brent finds himself with downtime, he reads detective fiction, (his favourite authors are John Harvey and Jo Nesbo), or he watches criminally good TV programs such as Breaking Bad, Peaky Blinders, and The Wire. He is an animal lover, and because of the influence of his pets, intends to foster an appreciation and stewardship of the natural world. Someday, Brent would like to live in Canmore, Alberta and to travel more.

It is Brent’s sincere hope that you will find what you need (and want) for healthy, fit living through fine b_loop products.

b_loop Distributing Ltd Mission Statement

 b_loop Distributing Ltd is a newly formed, registered Canadian company that aspires to sell premium quality consumer products in the e-commerce marketplace in the categories of sports, health & wellness, and outdoors.

Our mission is to provide goods of the highest quality at a competitive price to customers that we may garner the utmost in their satisfaction and loyalty. The b_loop brand intends to be associated with concepts such as “trustworthy,” “value,” “enduring,” “modern,” “innovative,” and “practical.”

b_loop Distributing Ltd mirrors the ideals of its founder, Dr. Brent Lupul, and follows sound ethical business practices and operates with integrity. It endeavours to respect the environment and contribute to charitable organizations.

Based – The opposite of cringe. Someone or something who speaks truth and is their genuine self, regardless of controversy. Commonly used in online discourse. Objectively cool.